"Individual professionals get a step-by-step system for building a powerful Professional Identity, one that remains adaptable, trusted, and valuable regardless of how their role, industry, or technology evolves. And people leaders get tools for identifying and communicating the combination of knowledge, skills, and distinctly human capabilities that create lasting professional impact at every level of an organization. Whatever your position in the workforce, this book gives the clarity, confidence, and competitive edge to stop surviving disruption and start becoming indispensable because of it."
Forbes Technology Council
Forbes Technology Council
"Laureen writes a book that is a breeze to read and yet extremely thought-provoking. Crisply written and packed with stories and actionable to-dos that will get you moving as soon as you are done. It's a must-read for everyone at a pivot point in their careers."
Shipra Malhotra
Product Lead, Dropbox
"Becoming Essential is the guide professionals need to navigate change with clarity and confidence. Laureen combines decades of transformation leadership with practical exercises and compelling stories to help you recognize your unique value, communicate it effectively, and confidently reinvent your career. If you're ready to stay relevant and build what's next, this book belongs on your desk."
Pauline Mulvey
VP, Office of the CIO, Digital Transformation, Enlyte
"Our job description doesn't often describe what we bring to the workplace. Our value lies far beyond the surface work description. As the era of AI interrupts workflows and knowledge, losing our professional identity becomes a real risk. Becoming Essential goes well beyond standard career transition conversation to help us decide who we are — and where we go from here. Laureen provides keen insights, engaging stories, practical examples, and comprehensive techniques to help us reframe 'what we do' into our unique value to the marketplace."
Joel Krooswyk
President, Joel Krooswyk Consulting, Former CTO of GitLab
